Q. In using Gmail, Chrome and Drive, I know I’ve sold my privacy to the god of convenience. Still, today Google wanted to tell me about “some new features” and prompted me to click my acceptance. I’m reluctant to click. What is this?
Google has also added new controls for the types of advertisements you see around the web. The banner alerts and pop-up boxes announcing “Some new features for your Google Account” refer to these changes on how Google uses and organizes your collected information, and you are offered the option to turn them on for your account right there.
If you agree to the changes, you are basically allowing Google to use all of the information it has about you — gathered from computers and devices you use with your Google Account — to tailor the ads you see on Google pages, as well as on other sites you visit around the web. If you do not mind having your information collected so that sites can serve up targeted ads, opting into the new features gives you more control over what you do see.
For example, if you searched for a Rocket Raccoon T-shirt online to give as a gift to your Marvel Comics-loving friend and then constantly saw ads for that very Rocket Raccoon T-shirt following you around the web, you could click the close box on the ad to get rid of it there — and on all the other devices associated with your Google Account.
You control the types of ads you see by going to your account’s ad preferences page, which you can get to by clicking your account profile photo on your Gmail or other Google page, clicking My Account, signing in and then clicking Ads Settings.
If none of these “new features” appeal to you, you can also skip signing up for them and leave your Google Account settings as they are.
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